PEDIGREE(R) Food for Dogs is rolling out the yellow carpet today to announce its partnership with the upcoming film “Hotel for Dogs,” from DreamWorks Pictures and Nickelodeon Movies scheduled to be released today by Paramount Pictures. With the film’s release, the brand is encouraging everyone to: “See the movie. Help a dog.”
The movie, based on the Lois Duncan book of the same name, is a family comedy adventure centered on two resourceful kids who transform an abandoned hotel into a magical dog-paradise for the dog they’re asked to give up — and eventually for all of his stray canine companions.
Because of the PEDIGREE(R) Brand’s outstanding advocacy for homeless dogs through its annual PEDIGREE(R) Adoption Drive, a national awareness and fundraising campaign that began in 2005, and their shared belief that all dogs deserve a loving home, DreamWorks Pictures, Nickelodeon Movies and Paramount Pictures partnered with the brand to help shine a spotlight on the cause of dog adoption.
Through no fault of their own, more than four million dogs end up in shelters and breed rescues each year and nearly half of those canines never find a place to call home, a trend that the PEDIGREE(R) Brand and “Hotel for Dogs” together hope to help reverse by rallying dog lovers nationwide.
Further, in the spirit of the PEDIGREE(R) Adoption Drive, the movie will act as a fundraising effort for homeless animals and as a result yields the motto: “See the movie. Help a dog.” For every ticket purchased to “Hotel for Dogs,” the PEDIGREE(R) brand will make a donation to help shelter dogs, up to $250,000.
Donations from the PEDIGREE(R) Brand will go to The PEDIGREE Foundation, a non-profit organization that provides funding to 501(c)(3) status animal shelters and breed rescues. Created by the brand in late 2007, by the end of 2008 the foundation will have distributed more than one million dollars to more than 500 shelters and breed rescue organizations nationwide.
Hitting theaters on January 16, 2009, “Hotel for Dogs,” stars Emma Roberts, Jake T. Austin, Lisa Kudrow, Kevin Dillon and Don Cheadle in a smart, funny comedy adventure that shows how far love and imagination can take you.
[Source: PR Newswire]